What Personalization Principle #1 Is
According to Clark and Mayer (2011), is based on a formal style of writing to present the information (Clark and Mayer, 2011, p. 179). It is basically encouraging learners by using a conversational tone vocally partnered with textual image to increase learning. It is believed that a learner can relate more to the graphic image through the use of an informal conversation as with a conversation with another person. It is understood that there are psychological aspects of validating the information when it is in a written conversational style format. This validation enables the learner to make sense of the intended message more clearly enabling understanding quicker. This method could be used from training videos at employment agencies to basic instructions on a cooking website.
According to Clark and Mayer (2011), is based on a formal style of writing to present the information (Clark and Mayer, 2011, p. 179). It is basically encouraging learners by using a conversational tone vocally partnered with textual image to increase learning. It is believed that a learner can relate more to the graphic image through the use of an informal conversation as with a conversation with another person. It is understood that there are psychological aspects of validating the information when it is in a written conversational style format. This validation enables the learner to make sense of the intended message more clearly enabling understanding quicker. This method could be used from training videos at employment agencies to basic instructions on a cooking website.
How the Example Shows (or Doesn't) Personalization Principle #1
Below is an example of how the conversational tone is used to instruct the reader as if they were in a conversation with the author of the instructions.
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