11. Personalization Principle #3

What Personalization Principle #3 Is

According to Clark and Mayer (2011), is informal and impersonal with an intention to make the author visible to promote learning (Clark & Mayer, 2011, p.197). The focus deviates from the author and mainly promotes the learners presence. 

How the Example Shows (or Doesn't) Personalization Principle #3

This video shows the Personalization Principle #3, by the author of the documentary remaining unknown by using a impersonal style to teach the intended message. 

Reference

Clark, R. C., & Mayer, R. E. (2011). E-learning and the science of instruction: Proven guidelines for consumers and designers of multimedia learning. San Francisco: Pfeiffer