10. Personalization Principle #2

What Personalization Principle #2  Is

According to Clark and Mayer (2011), uses effective on-screen coaches to promote learning (Clark & Mayer, 2011, p. 191). The effectiveness of the coach depends on how realistic he or she appears, his or her ability to sound conversational, whether or not the sound is spoken in human voice rather than a machine-simulated voice,  and is created with second-person constructions (I, we, me, my, you, and/or your (Clark & Mayer, 2011, p.197).

How the Example Shows (or Doesn't) Personalization Principle #2 

Ask Steve, is an excellent example of how effective an avatar can be in creating a conversational approach to learning using a human-like avatar with a realistic voice to instruct the listener or viewer.

Ask Steve?

Example: Steve

Reference

Clark, R. C., & Mayer, R. E. (2011). E-learning and the science of instruction: Proven guidelines for consumers and designers of multimedia learning. San Francisco: Pfeiffer