Project 2: Screencast Video

Title: How to Create a Logo

Target Audience:  Students seeking information on the skills they will obtain in an Adobe Illustrator course.

Purpose:  This tutorial will demonstrate the skills obtained when taking a course on how to create a logo using the Adobe Illustrator program. The video provides examples of how to create a circle, how to use the type on a path tool, how to change the font size, how to change the font style, and how to adjust the tracking aka kerning and spacing of the font. Additionally, the video illustrates more advanced techniques on how to use the type on a path tool to rotate the text where it is facing properly for readability. This is a complex skill many users are not familiar with when using Adobe Illustrator. 

My Uses:  I am able to use this tutorial, as a guest speaker at a college or as a professor to demonstrate to students the skills they can obtain when taking a course on the Adobe Illustrator application. As an educator, screencast videos provide the students a visual to assist them in understanding the concepts being instructed. Khan Academy and Lynda.com are excellent examples of ways that screencast videos have been used to assist educators in sharing mathematical and technical concepts. Screencast videos could also prove useful with individuals in human resources, when teaching policies and procedures on a particular policy. 

My Learners' Uses:  Learners will be able to use this video to gain basic understanding of what they can learn in an Adobe Illustrator course and how a logo can be created using Adobe Illustrator. When learners are able to see first hand how a task is completed, it enables them to visualize how to accomplish the task on their own. It proves most useful in online environments where students lack the ability to meet with the professor face-to-face as often as the more traditional classroom setting environment would have available to the student. It also allows features that normally are impossible in a traditional classroom, such as replay. 

Link to my Storyboard : PDF

YouTube link to How to Create a Logo

Closed Captioning (CC) : PDF

0:00

My name is Tammy Hotchkiss, and welcome to my tutorial on How to Create a Logo.

0:05

We're going to start by creating a circle.

0:08

You're going to go to the Ellipse Tool,

0:14

Double Click,

0:16

and create a circle 4" x 4".

0:21

You're going to use your Selection Tool,

0:24

select the circle,

0:26

Object, Transform,

0:28

Scale.

0:30

You're going to reduce it, Uniform 80%,

0:33

and then click Copy.

0:38

You're going to go to a Text Tool,

0:42

down to Type on a Path,

0:43

and hover over the circle that you just created,

0:47

to create your path to type on.

0:54

You're going to select the font,

0:58

Nexa Bold

1:00

It's going to be 19pt in size,

1:02

and 200 for Tracking.

1:11

You're going to type your name.

1:17

Then you're going to use the Selection Tool,

1:21

move the arms around,

1:28

to 3 o'clock,

1:30

move the other arm around to 9 o'clock.

1:33

and make sure that it's centered.

1:35

We're going to go to Type,

1:37

Type on a Path

1:39

Type on a Path Options,

1:41

and you're going to choose Center.

1:48

Edit, Copy,

1:50

Deselect.

1:52

Edit,

1:53

Paste in Place.

1:56

Now you're going to use

1:59

your Selection Tool again.

2:01

This time you're going to use this arm,

2:03

and your going to move it straight up to the top.

2:10

(straight up to the top)

2:13

This creates your second text.

2:15

Now select the text,

2:17

type in EDUCATOR (all caps).

2:25

Select the text,

2:26

for this when you're going to have

2:29

Myriad Pro

2:30

for your font.

2:33

It's going to be

2:35

9 pts

2:36

in size.

2:37

You're going to for your tracking,

2:40

Choose 800,

2:42

and then Deselect.

2:48

Create a Text Box first,

2:50

and then type your initials.

2:54

Select your text,

2:56

change your font to

2:58

Autumn Chant

2:59

You're going to change the Character

3:02

to 100,

3:04

and you're going to change

3:06

your tracking

3:07

to zero.

3:13

Deselect, use your Selection Tool just for this,

3:17

and bring it down

3:18

until it's centered between the two fonts.

3:23

And that is How you Create A Logo!